Brand Guidelines
You can find all detailed information about our brand identity on this page.
Colors
Our signature color is blue and various shades of blue make up our basic color palette. A sharp yellow and black support our signature color. These colors are key components of our brand identity.
Zaffre
#0021A5
C100, M80, Y0, K35
R0, G33, B165
Pantone: Dark Blue
Resolution
#001a80
C100, M80, Y0, K50
R0, G26, B128
Pantone: Reflex Blue
Mindaro
#D7F65A
C13, M0, Y63, K4
R215, G246, B90
Pantone: 374
Rich
#0F0F17
C35, M35, Y0, K91
R15, G15, B23
Pantone: Black 6
Logo
To support legibility and brand consistency across a variety of background colors, our logo is available in four different variations for light and dark backgrounds.
Typography
Our main font is Loos, including headings, body and small text.
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Scott Ajans was established in 2021 to be the power behind the businesses and brands on their journey to success and to contribute to the WordPress ecosystem.